USAA isn’t just about banking and insurance—it’s about standing by those who serve, long after their service ends. These short videos showcase the real impact USAA has on military families, beyond financial support. I’ve had the privilege of working with them for years, and this is the kind of work that reminds you why storytelling matters.

In this video, Las Vegas Raiders TE Darren Waller sits down with Wounded Warrior Project (WWP) warriors for an honest conversation about mental health. He reminds us that sometimes, all it takes is a helping hand to move forward. For #MyCauseMyCleats, Darren pays tribute to veterans and his aunt, Master Sergeant Mary Griffin. These custom cleats represent service, overcoming challenges, and the importance of community support. A heartfelt thank you to USAA and WWP for joining him in honoring our military and veterans. #SaluteToService

We followed NFL legend Rob Gronkowski as he surprised Tampa-area Army veteran and Purple Heart recipient Jonny Flores with a specially retrofitted truck. This unique giveaway is part of USAA’s “Recycled Rides” program, which transforms vehicles with modifications like wheelchair lifts to better meet mobility needs, gifting over 100 rides to veterans in need.