AT&T - Retail Space

AT&T wanted to put more messaging about their entertainment offerings into retail spaces. So we created a graphics package that would frame the available movies and shows airing on the various DIRECTV channels. The package grew to also accommodate messaging geared towards in-store specials, AT&T products plus instructional copy and videos. We didn’t want to create anything that would drive the customers crazy. We were more interested in hypnotizing them into calmness. Included are some simple holiday greetings to play in-store and in feed. Here are a sample of elements + some screen shots.

Role: Creative Director

Animation: Dave Yan