Overview
AthleteAnd began as a simple NFLPA (NFL Players Association) hashtag, celebrating what athletes do beyond the game. We turned it into a full-fledged platform that authentically connected players with fans, brands, and community initiatives. From designing a logo and launching a podcast to leveraging social media and creating a speaker series, we gave athletes a space to show who they truly are—beyond the field.
Rather than just positioning them as spokespeople, we tapped into their entrepreneurial drive to help build their personal brands and showcase their passions. By highlighting them as social media influencers, we created a new vertical for OneTeam Partners and unlocked fresh opportunities for the players.
Role
Creative Director
Designer
Platform Development
Gamer Lounge
We teamed up with EA’s Madden franchise to create the ATHLETEAND Gamer Lounge during Super Bowl week. Madden legend TDBarrett hosted relaxed interviews with athletes, exploring their love for gaming and how it connects them with fans.
Things got competitive when Barrett challenged the athletes to a Madden showdown, pitting them against him and each other. The lounge stayed lively, with players eager to join in.
The Gamer Lounge perfectly fits into the AthleteAnd platform by showcasing athletes' diverse interests and fostering authentic connections. It’s a great example of how we bring together sports and other passions to engage fans and partners in new ways.
I led the art direction—designing the lounge, overseeing the build, and shaping the content. It was all about blending gaming and sports in a natural, fun space.
SXSW
We were stoked to have Sportico sponsor AthleteAnd at SXSW. Podcast host Brennan Scarlett talked with NFL players Ogbo Okoronkwo and Joshua Kalu about how they define themselves beyond the sport and the unique stories behind their creative pursuits.
