4k -THE EXPERIENCE

When you have a big promotion, you enlist the biggest star. When it comes to the NFL there is no one more prominent than Peyton Manning. The 2019/2020 NFL season was the first year we were broadcasting Thursday night games in 4K. The challenge was how do we highlight the difference watching in 4K makes. Easy. Take advantage of the resolution by throwing Peyton in some bright yellow slickers and run camera. We were also able to produce some fun social assets leveraging Peyton’s humor. We added some traditional tune-in assets for the various social platforms.

Role: Director/Writer

CW - Tom Pace

DP: Andrew Wheeler

3D Social - Greg Mitchell

Producer: Joan Zierler